It’s evident from the crucial role that the phone took in the capture of the “Scary Fast” event one of the most recent revelations by the tech giant that unveiled its new M3 Macs. The seemingly simple claim that it was “shot by an iPhone” may overstate the full magnitude of the creative process in the form of a behind-the-scenes documentary that was released by Apple.
The truth is that it’s very likely that the footage was shot with an iPhone 15 Pro Max, nevertheless, it’s important to note the existence of additional, premium equipment during the production process. If you want to recreate the aesthetics and quality that are evident in Apple’s videos budget-friendly studio drones, lighting, gimbals, and SpaceCam rigs are essential.
The decision of Apple to upgrade the iPhone with high-end equipment does not surprise anyone. Since it is the world’s largest company, it has sufficient funds to purchase studio lighting as well as other high-tech technology to ensure that its marketing materials have a refined and captivating look. Even though Apple recently, in a blog entry, revealed its extensive arsenal of technology in its promotional materials, it’s worth noting that the tagline that it utilizes is the basic but effective “Shot in the iPhone.” The choice is a clear indication that despite all the additional technology it’s the iPhone is the center of the show.
The development of iPhone photography since its introduction at the end of 2007 is amazing. It’s certainly supplanted several different types of cameras that are dedicated, even though the point-and-shoot type camera is reportedly returning to prominence. However, when you consider the vast range of gear needed to go along with an iPhone 15 Pro as well as boost the quality of footage captured to studio quality, it’s not until the iPhone is the camera of filmmakers could remain a long way off.